The World Poker Store has decided to sign an agreementto make official the marketing partner for the inaugural Sports Legends Challenge. This event will take place in Bahamas, on September. 
The Sports Legends Challenge will have the opportunity to see fans from all around the world and compete against 25 sporting icons as Troy Aikman, Kareem Abdul-Jabbar, Richard Petty to make this poker tournament more recognized in world. The prizes will consist of 10 million dollars.
The Sports Legends Challenge will have the chance to see the top 25 best poker players. The most proffesionals from them are Phil Hellmuth, Annie Duke and Chris Moneymaker.
Bruce Bibbero, Chief Executive Officer for the Sports Legends Challenge claimed that they are excited about their strategic alliance with The WPS as the event at Atlantis is just at the beginning. Their purpose is to hold as much events as they can. It is a way how they could make fans to interact with their sports legends, a way they have never imagined this before.